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Friday, February 17, 2012
How Apple should spend its $98 billion cash reserve: 4 suggestions (The Week)
[unable to retrieve full-text content]The Week - It's a problem just about any business would kill for: Apple's savings account is so flush it's making investors antsyApple is sitting on top of the corporate world — and on a huge pile of cash, about $97.6 billion. As CEO, the late Steve Jobs was a stickler for hoarding the company's cash reserves for when Apple hit a rough patch, but it's looking like the tech giant will finally part with some of that money. New CEO Tim Cook hinted as much on Tuesday in his address to the Goldman Sachs Technology and Internet Conference. "I'd be the first to admit, we have more cash than we need to run the business on a daily basis," said the famously frugal Cook. But Apple will continue to spend its money judiciously, he added. "We are not going to run out and have a toga party." With a $100 billion toga party off the table, here are four things Apple might do with its mountain of cash:
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